| Course Name | Understanding Digital Media |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| VCD 320 | Fall/Spring | 0 | 3 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to identify and elaborate issues and concepts in contemporary communication and New Media. It mainly delineates the role of designers, communication professionals, human beings and prosumers of content in this old/new realm. In an era where the digital is a seamless part of our daily lives, we will raise questions about the tools that New Media provides us with and what are the design needs/design fields/ design perspectives that we should consider as Visual Communication Designers with regard to these introductions. Starting off from the keywords of designing for new media, such as interactivity, content, user interface, user experience, participation and gamification, we will try to have a basic understanding of different dimensions and applications in new media through practical design exercises in the Lab. * This course requires basic knowledge of computer-aided design / visual communication design fundamentals. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | This course introduces New Media concepts and terminology, in such a way that the students not only understand the theoretical framework, but also develop an understanding of how and why to use these new tools / mediums / software / applications. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to New Media | |
| 2 | Media-New Media / Differences between multimedia, intermedia and transmedia • Bağlam-içerik arasındaki ilişki. Bağlamın ve içeriğin oluşturulması | New Media: A Critical Introduction, Martin Lister / Jon Dovey / Seth Giddings / Iain Grant / Kieran Kelly https://transmediajournalism.org/2014/04/21/multimedia-crossmedia-transmedia-whats-in-a-name/ • Effective Communication: Content vs. Context, David Vittoria |
| 3 | Art historical occurence of new media / Project 1 Start. Instagram account on the theme Digital Anthropology | New Media in Art, Thames&Hudson |
| 4 | Basic Principles of New Media | The Language of New Media, Lev Manovich |
| 5 | Apperance of new media in art: media and performance, video art, video installation and digital art | |
| 6 | Critique of Project 1 • Project 2 Start. Creating a digital image using three different apps | |
| 7 | Project 2 Critique | |
| 8 | Net art, post-internet art, bioart and cybernetic aesthetics | Contemporary Art and Cybernetics: Waves of Cybernetic Discourse within Conceptual, Video and New Media Art, Etan J. Field |
| 9 | New Media and Communication | From New Media to Communication, Interactivity, Sheizaf Rafaeli |
| 10 | Mid-term exam | |
| 11 | Proje 3 Start. Mixing digital media and a chosen physical object and presenting it in new media format | |
| 12 | Project 3 continues / completion and critique | |
| 13 | Augmented Reality / Virtual Reality | |
| 14 | Review of the concepts • Project 3 Critique | |
| 15 | Presentation and Critique of the Blog Project / End of Semester Project • Final Project. Creating a Blog on a Chosen topic | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Weekly lecture notes and various resources are made available on www.zeyneparda.com/vcd320. Creeber, G. & Martin, R. (eds.) (2009): Digital Cultures. New York: McGraw Hill. Wardrip-Fruin, N. & Montfort, N. (2003): The New Media Reader. Cambridge & London: The MIT Press. Kleon, A. (2012): Steal Like an Artist: 10 Things Nobody Told You About Being Creative. New York: Workman. Fletcher, A. (2001): Art of Looking Sideways. London: Phaidon. Kelley, T. (2001): Art of Innovation. New York: Doubleday. Raby, F. (2001): Design Noir: The Secret Life of Electronic Objects. Basel: Birkhäuser Norman, D. A. (1988): The Design of Everyday Things, New York: Doubleday. Norman, D. A. (1999): The Invisible Computer. Massachusetts: The MIT Press. Norman, D. A. (1986): User Centered System Design: New Perspectives. New Jersey: Lawrence Erlbaum Associates. Jacobson, R. (Ed.) (2000): Information Design. Massachusetts: The MIT Press. Cooper, A. (2007): About Face: The Essentials of Interaction Design. Indianapolis: Wiley. Heath, C. & Heath, D. (2007): Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House. Krug, S. (2010): Rocket Surgery Made Easy. Berkeley: New Riders. Unger, R. & Chandler, C. (2009): A Project Guide to UX Design. Berkeley: New Riders. |
| Suggested Readings/Materials | Other online resources will be announced throughout the course. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | 2 | 20 |
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 10 |
| Project | 1 | 30 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 12 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 3 | |
| Study Hours Out of Class | 0 | ||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 2 | |
| Project | 1 | 8 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 2 | |
| Final Exams | |||
| Total | 108 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, | X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, | X | ||||
| 3 | To have a clear understanding of creative/art direction, | X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, | X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, | X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, | X | ||||
| 8 | To attain proficiency in using related software, media, and communication technologies, | X | ||||
| 9 | To gain reflexive and critical thinking abilities, | X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, | X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
